Technology · Digital Marketing

Marketing built by engineers.

Most agencies hand off the website and complain when the leads don't close. We don't. Because we built your site, your CRM, and your tracking — we know exactly where the funnel breaks. And we fix it.

Digital marketing services for SMBs in San Diego and Tijuana — SEO, Google Ads, Meta campaigns

The honest truth

Most marketing agencies have a measurement problem.

They'll send you reports about impressions, click-through rates, and cost per click. They'll show you graphs going up. They'll celebrate “engagement.”

But the question that actually matters — “how many of these clicks turned into paying clients?”— usually gets a vague answer. Because the agency doesn't have access to the CRM, doesn't talk to your sales team, and doesn't see what happens after the click.

That gap is where ad budgets disappear. You spend $5,000 a month on ads. The agency reports 1,200 clicks at a great CPC. You ask the sales team, and they say leads have been weird lately. Nobody connects the dots, because nobody can.

We close that gap by building the system end to end. Your ads, your tracking, your CRM, your conversion data — all in one model we can actually optimize. Marketing without measurement is gambling. We treat it as engineering.

What we run

Five services, one accountable team.

Service 01

Technical SEO

Site speed, schema markup, indexing, Core Web Vitals, and technical fixes that move sites up the rankings. We start with an audit you keep.

  • · Full technical audit and recommendations
  • · Schema markup and structured data
  • · Core Web Vitals optimization
  • · Search Console and indexing setup

Service 02

Local SEO

Rank in Google Maps and local search for your city, neighborhood, and service area. Critical for SMBs that depend on local foot traffic or service calls.

  • · Google Business Profile optimization
  • · Location landing pages
  • · Local citations and directory cleanup
  • · Review generation strategy

Service 03

Google Ads

Search campaigns, Performance Max, and remarketing — built around your real conversions, not just clicks. We tie campaigns directly to your CRM data.

  • · Campaign architecture and setup
  • · Conversion tracking through GTM
  • · Weekly optimization and bid management
  • · Bilingual campaigns (English & Spanish)

Service 04

Meta Ads

Facebook and Instagram campaigns for awareness, lead generation, and retargeting. We focus on the formats that actually convert for B2B and SMB audiences.

  • · Campaign strategy and creative direction
  • · Conversion API setup (server-side tracking)
  • · Audience building and retargeting
  • · A/B testing on creative and copy

Service 05

Marketing automation

Email sequences, lead nurturing, follow-up flows, and CRM-driven automation. We connect your tools so leads never fall through the cracks.

  • · Email sequence design and copywriting
  • · CRM integration and workflow building
  • · Lead scoring and qualification
  • · Reporting and revenue attribution

Foundation

Analytics & reporting

Included in every retainer. The measurement layer that connects everything we do back to revenue. No more vague reports.

  • · Google Tag Manager configuration
  • · GA4 + Microsoft Clarity
  • · Conversion attribution by source
  • · Monthly reporting tied to revenue

The difference

We connect marketing to the system.

Analytics and revenue attribution dashboard for digital marketing

Difference 01

Server-side tracking by default

Browser tracking is dying — ad blockers, iOS privacy, cookie deprecation. We set up server-side conversion tracking from day one so your data stays accurate even when third-party cookies disappear.

Difference 02

Revenue attribution, not click attribution

We connect your CRM data back to the campaigns that generated each closed deal. You see which keyword, ad, or campaign produced your last $50,000 in revenue — not just which one drove the most traffic.

Difference 03

We can fix the website too

If conversion is suffering because the landing page is slow, the form is too long, or the CRM isn't firing — we don't file a ticket with another vendor. We fix it. Same team, same week.

Difference 04

Bilingual by default

For cross-border audiences, ads and SEO in one language only is leaving money on the table. We run campaigns in both English and Spanish, written by native bilingual marketers — not translated.

A closer look at SEO

The kind of SEO that actually works in 2026.

SEO in 2026 is not what it was in 2018. Stuffing keywords and buying backlinks is dead. Google ranks sites that load fast, answer real questions, have clean technical structure, and earn local authority. We do all four.

What we focus on

  • Technical foundation: page speed, schema markup, semantic HTML, internal linking
  • Local authority: location pages, Google Business Profile, citations, reviews
  • Content engine: articles answering real customer questions, structured for ranking
  • Search Console hygiene: indexing issues caught and fixed weekly, not quarterly
Technical SEO services for businesses in San Diego and Tijuana

How we work

Month-to-month. No long contracts.

01

Audit & strategy — first 2 weeks

We start with a full audit of your current marketing — what's running, what's working, what's leaking budget. Then we build the strategy and the tracking foundation. You see exactly where every dollar is going before we spend it.

Output: audit report, strategy document, tracking architecture. Yours to keep.

02

Launch & optimize — month 1

Campaigns go live in week 3. Week 4 is for early optimization based on the first real data. We don't set and forget. Every week we look at what's working, kill what isn't, and double down on what is.

Output: live campaigns with tracking, weekly optimization log, first revenue attribution data.

03

Scale & report — ongoing

Monthly reporting tied directly to revenue, not vanity metrics. Quarterly strategy reviews. Continuous optimization. If something stops working, we tell you and pivot. If we recommend reducing budget, we will — even if it's our retainer.

Output: monthly performance report, quarterly strategy memo, ongoing campaign work.

A recent engagement

A clinic running ads with no way to measure ROI.

Google Ads and digital marketing management for healthcare clinic
HealthcareFull-stack retainer

The clinic was spending on Google and Meta ads but had no way to know which campaigns generated patients vs. which ones generated noise. Decisions were made on instinct. Budget was allocated by gut feel.

What we built

  • ·Server-side conversion tracking through GTM
  • ·Direct connection from CRM patient outcomes back to ad campaigns
  • ·Bilingual ad campaigns targeting English and Spanish search
  • ·Marketing automation for follow-up sequences after first inquiry

Currently in deployment. Patient acquisition cost now visible per campaign for the first time.

Common questions

What people ask before signing.

How is your marketing different from a regular agency?+

Most marketing agencies treat your website as someone else's problem. We don't. Because we also build the websites, the integrations, and the CRMs, our marketing connects directly to the systems that close the sale. We measure what actually generates revenue, not just clicks and impressions.

Do you require a long-term contract?+

No. Our retainers are month-to-month with a 30-day notice. If we're not generating value, you should be able to leave without paying penalties. Long contracts hide bad performance — we don't need them.

How long until I see results from SEO?+

Technical SEO improvements (Core Web Vitals, schema, indexing) show in Search Console within 2 to 4 weeks. Content-driven ranking gains typically take 3 to 6 months for competitive keywords, faster for long-tail and local queries. We track and report progress monthly so you see the trajectory, not just the destination.

Can you run bilingual campaigns?+

Yes. We run paid campaigns and SEO in both English and Spanish — written by native bilingual marketers, not translated by software. This is critical for cross-border audiences whose searches and ad responses are language-specific.

What does a typical retainer cost?+

Our marketing retainers start at $1,500/month for focused work (SEO or one ad platform). Full-stack retainers covering SEO, paid ads across Google and Meta, and reporting typically range $3,000 to $5,000/month. We're transparent about what's included and what isn't — no hidden line items.

Free discovery call · 30 minutes

Tell us what you're spending.
We'll tell you what it's actually doing.

30 minutes. No pitch. We look at your current campaigns, your tracking, and your CRM — then tell you honestly where the gaps are and whether we can help close them.

Book the discovery call

Or email us at cs@ink-stains.com

Chat with us — we reply fast