Technology · Web Platforms

Sites that work. Pages that convert.

Most websites are brochures. We build platforms — sites engineered to rank, load fast, and turn visitors into clients. Custom-coded in Next.js, built for the way your business actually grows.

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Custom website and landing page development for SMBs in San Diego and Tijuana

The honest truth

Most websites don't fail. They just don't do anything.

Look at your site analytics. People visit. They stay 14 seconds. They leave. Nothing breaks. Nothing converts. The site is technically fine — it just has no job.

One page, one mission: turn paid traffic into qualified leads. Mobile-first, engineered for Core Web Vitals, and conversion-tracked from day one. Built for firms already spending on Google Ads or Meta that need a page which doesn't leak.

If a website doesn't move at least one number on your monthly report, it's costing you opportunity. We fix that.

What we build

Three tiers. One that fits.

Tier 01 · Fast Track

High-converting landing page

From $1,500 · 5 business days

For ad-driven traffic, single offer, fast cash flow.

Includes

Discovery call to define audience, offer, and message
Custom design and copy (English and Spanish if needed)
Built in Next.js with full conversion tracking (GA4 + GTM)
30 days of post-launch support included

Read the case for landing pages

Tier 02 · Foundation

Full marketing site

From $5,000 · 3 to 5 weeks

For SMBs that sell multiple services and need to rank on Google.

Multi-page site with home, services, about, blog, and contact — all built to a unified design system. Service pages target specific keywords. Location pages target specific cities. Blog content is structured for long-term SEO. Built to grow over time, not replaced every two years.

Includes everything in Tier 01, plus

Up to 8 to 12 pages with unified design system
Technical SEO baked in (schema, sitemaps, Core Web Vitals)
Blog or content engine ready to publish
Location and industry landing pages for local SEO
Form integrations to your CRM (HubSpot, Pipedrive, custom)

Tier 03 · Platform

Custom web application

From $12,000 · 6 to 14 weeks

For startups and businesses building software, not just websites.

Web platforms with user accounts, dashboards, payment flows, file management, role-based permissions, and real-time data. Booking systems, customer portals, internal tools, SaaS MVPs, marketplaces. Built with the same engineering rigor as our integrations and ERPs — designed to be maintained and grown for years.

Includes everything in Tier 02, plus

User authentication, roles, and permissions
Custom database design and admin panels
Payment processing (Stripe, PayPal, others)
API integrations with your existing stack
Documentation and ongoing maintenance plan

How we build

Engineered, not assembled.

Custom web development with Next.js and modern stack

Performance

Core Web Vitals from the first commit

Image optimization, code splitting, and layout stability are defaults, not afterthoughts. Run PageSpeed Insights against this site to see what that produces — then run it against your current one.

SEO foundation

Built to rank, not patched to rank

Schema.org markup, semantic HTML, clean URL structure, automatic sitemap generation, and proper canonicals. Google reads your site clearly. No SEO plugin retrofits.

Accessibility

WCAG-compliant by default

Important everywhere, critical in California where ADA-related lawsuits target small business websites. We build accessible from day one — keyboard navigation, screen readers, color contrast, semantic structure.

Security

No plugin attack surface

Custom code means no abandoned plugins, no outdated dependencies, no “urgent security update” emails at 11 PM. We pen-test web systems against SQL injection, XSS, and CSRF before launch.

The stack

Modern. Stable. Yours to own.

Every site we build is yours. Source code, deployment configuration, and full documentation. No vendor lock-in, no proprietary CMS, no annual ransom on the code that runs your business.

Framework

Next.js (App Router)
React
TypeScript

Styling

Tailwind CSS
Custom design systems
Mobile-first by default

Backend

Python (FastAPI, Django)
Node.js
Server actions

Data

MySQL
PostgreSQL
Redis (cache, queues)

Tracking

Google Tag Manager
Google Analytics 4
Microsoft Clarity

Forms & email

Custom form handling
Resend, SendGrid
CRM integrations

Common questions

What people ask before signing.

Why Next.js and not WordPress?+

WordPress is great for content-heavy blogs that don't need much custom logic. For everything else — landing pages, marketing sites, web apps, sites that need to load fast and rank well — Next.js gives you better performance, better security, no plugin dependency hell, and code you actually own. We can still work with WordPress when it's the right fit, but for most clients it's not.

Do you build bilingual sites?+

Yes. Both English and Spanish copy are written by native bilingual writers — not Google Translate. This is critical for cross-border businesses whose customers code-switch naturally between both languages.

How long does a web project take?+

A focused landing page takes 5 business days. A multi-page marketing site takes 3 to 5 weeks. A custom web app or platform takes 6 to 14 weeks depending on complexity. We give you a clear timeline after the discovery call — no padding, no “it depends” without numbers.

What about SEO and performance?+

Technical SEO is part of the build, not a later add-on: structured data, semantic markup, clean URLs, automatic sitemaps, and correct canonicals. Performance is engineered for Core Web Vitals from the first commit. We also configure Google Tag Manager, GA4, and conversion tracking before launch, so you can measure the result instead of taking our word for it.

Do I own the code?+

Yes. The source code, design files, and deployment configuration are yours from day one. If we ever stop working together, you can hand the project to any other developer who knows Next.js and they can pick it up. No proprietary CMS, no vendor lock-in, no annual hostage situation.

Free discovery call · 30 minutes

Tell us what your site needs to do.
We'll tell you which tier fits.

30 minutes. No pitch. We map your goals, your traffic, and your budget — then tell you honestly which tier makes sense, or whether you should keep what you have.

Book the discovery call

Or email us at cs@ink-stains.com