Technology · Web Platforms

Sites that work. Pages that convert.

Most websites are brochures. We build platforms — sites engineered to rank, load fast, and turn visitors into clients. Custom-coded in Next.js, built for the way your business actually grows.

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Custom website and landing page development for SMBs in San Diego and Tijuana

The honest truth

Most websites don't fail. They just don't do anything.

Look at your site analytics. People visit. They stay 14 seconds. They leave. Nothing breaks. Nothing converts. The site is technically fine — it just has no job.

That's the most common state of a small business website in 2026. It exists because somebody told you that you needed one. It's built on a template, hosted somewhere cheap, and updated maybe once a year. It costs you a small amount monthly and contributes nothing to revenue.

We build something different. Every page has a job. Every section has a measurable goal. Every visit is tracked and every action is logged. The site is part of your sales engine — not a placeholder.

If a website doesn't move at least one number on your monthly report, it's costing you opportunity. We fix that.

What we build

Three tiers. One that fits.

Tier 01 · Fast Track

High-converting landing page

From $1,500 · 5 business days

For ad-driven traffic, single offer, fast cash flow.

One page, one mission: turn paid traffic into qualified leads. Built mobile-first, loads in under 1.5 seconds, conversion-tracked from day one. The same product we sell to immigration law firms, dentists, and contractors who already spend on Google Ads or Meta and need a page that doesn't leak.

Includes

Discovery call to define audience, offer, and message
Custom design and copy (English and Spanish if needed)
Built in Next.js with full conversion tracking (GA4 + GTM)
30 days of post-launch support included

Read the case for landing pages

Tier 02 · Foundation

Full marketing site

From $5,000 · 3 to 5 weeks

For SMBs that sell multiple services and need to rank on Google.

Multi-page site with home, services, about, blog, and contact — all built to a unified design system. Service pages target specific keywords. Location pages target specific cities. Blog content is structured for long-term SEO. Built to grow over time, not replaced every two years.

Includes everything in Tier 01, plus

Up to 8 to 12 pages with unified design system
Technical SEO baked in (schema, sitemaps, Core Web Vitals)
Blog or content engine ready to publish
Location and industry landing pages for local SEO
Form integrations to your CRM (HubSpot, Pipedrive, custom)

Tier 03 · Platform

Custom web application

From $12,000 · 6 to 14 weeks

For startups and businesses building software, not just websites.

Web platforms with user accounts, dashboards, payment flows, file management, role-based permissions, and real-time data. Booking systems, customer portals, internal tools, SaaS MVPs, marketplaces. Built with the same engineering rigor as our integrations and ERPs — designed to be maintained and grown for years.

Includes everything in Tier 02, plus

User authentication, roles, and permissions
Custom database design and admin panels
Payment processing (Stripe, PayPal, others)
API integrations with your existing stack
Documentation and ongoing maintenance plan

How we build

Engineered, not assembled.

Custom web development with Next.js and modern stack

Performance

Sub-1.5s mobile load times

Every page is optimized for Core Web Vitals from the first commit. Image optimization, code splitting, edge caching — done by default, not as an afterthought.

SEO foundation

Built to rank, not patched to rank

Schema.org markup, semantic HTML, clean URL structure, automatic sitemap generation, and proper canonicals. Google reads your site clearly. No SEO plugin retrofits.

Accessibility

WCAG-compliant by default

Important everywhere, critical in California where ADA-related lawsuits target small business websites. We build accessible from day one — keyboard navigation, screen readers, color contrast, semantic structure.

Security

No plugin attack surface

Custom code means no abandoned plugins, no outdated dependencies, no “urgent security update” emails at 11 PM. We pen-test web systems against SQL injection, XSS, and CSRF before launch.

The stack

Modern. Stable. Yours to own.

Every site we build is yours. Source code, deployment configuration, and full documentation. No vendor lock-in, no proprietary CMS, no annual ransom on the code that runs your business.

Framework

Next.js (App Router)
React
TypeScript

Styling

Tailwind CSS
Custom design systems
Mobile-first by default

Backend

Python (FastAPI, Django)
Node.js
Server actions

Data

MySQL
PostgreSQL
Redis (cache, queues)

Tracking

Google Tag Manager
Google Analytics 4
Microsoft Clarity

Forms & email

Custom form handling
Resend, SendGrid
CRM integrations

Honest guidance

Which tier actually fits?

Pick Tier 01 if…

You already run paid ads (Google, Meta, or both) and your current page converts under 4%. You don't need a full site, you need a page that turns ad spend into leads. Fast cash flow, fast deployment.

Pick Tier 02 if…

You sell multiple services, want to rank on Google for local search, and want a site that builds authority over time through content and SEO. You're thinking 12 to 24 months ahead, not just “next quarter.”

Pick Tier 03 if…

You're building a product, not a brochure. Users log in, take actions, see data. You need accounts, payments, dashboards, and integrations. You're a startup with an MVP idea, or an established business automating internal operations.

None of the above?

Then we're probably not the right fit — and we'll tell you that on the discovery call. Honesty before invoice.

A recent build

A clinic with no way to capture or track patients.

Custom website with patient booking and analytics for a healthcare clinic

HealthcareTier 03 · Platform

The clinic had no way for patients to book online, no way for staff to see who came from where, and no follow-up sequence after the first inquiry. The website was a one-page brochure built on a template five years ago.

What we built

·New site in Next.js with appointment booking flow
·Patient capture forms connected directly to the custom CRM
·Bilingual content (English and Spanish) for the cross-border patient base
·Full analytics and conversion tracking from launch day

Currently in deployment. Patient inquiries now centralized for the first time.

Common questions

What people ask before signing.

Why Next.js and not WordPress?+

WordPress is great for content-heavy blogs that don't need much custom logic. For everything else — landing pages, marketing sites, web apps, sites that need to load fast and rank well — Next.js gives you better performance, better security, no plugin dependency hell, and code you actually own. We can still work with WordPress when it's the right fit, but for most clients it's not.

Do you build bilingual sites?+

Yes. Both English and Spanish copy are written by native bilingual writers — not Google Translate. This is critical for cross-border businesses whose customers code-switch naturally between both languages.

How long does a web project take?+

A focused landing page takes 5 business days. A multi-page marketing site takes 3 to 5 weeks. A custom web app or platform takes 6 to 14 weeks depending on complexity. We give you a clear timeline after the discovery call — no padding, no “it depends” without numbers.

What about SEO and performance?+

Every site we ship loads in under 1.5 seconds on mobile, scores 90+ on Lighthouse, has clean structured data (schema.org), and is built with technical SEO baked in from day one — not bolted on later. We also configure Google Tag Manager, GA4, and conversion tracking before launch.

Do I own the code?+

Yes. The source code, design files, and deployment configuration are yours from day one. If we ever stop working together, you can hand the project to any other developer who knows Next.js and they can pick it up. No proprietary CMS, no vendor lock-in, no annual hostage situation.

Free discovery call · 30 minutes

Tell us what your site needs to do.
We'll tell you which tier fits.

30 minutes. No pitch. We map your goals, your traffic, and your budget — then tell you honestly which tier makes sense, or whether you should keep what you have.

Book the discovery call

Or email us at cs@ink-stains.com